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What Is the Marketing Concept? Customer Needs and Business Goals

The marketing concept starts with customer needs and coordinates the business around satisfying them while meeting the organization’s goals.

Question

Explain the marketing concept.

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Evidence boundary

This answers Concept Check 1 in OpenStax Introduction to Business 2e, section 11.1. The adjacent value, satisfaction, and relationship-marketing checks are separate questions. The comparisons explain the concept; they do not claim that every company follows a single orientation or that customer focus guarantees profit.